unable to locate jvm.dll while opening jdeveloper

When you run the Jdevloper for first time you may see the below error

ERROR:
Unable to launch the Java Virtual Machine "Located at path:..\..\jdk\jre\bin\client\jvm.dll"

Try the following:
1. go to Control Panel->System->Advanced System Settings->Environmental Variables
2. Update the 'Path' setting to include the following directory: '<jdev home>\jdevbin\jdk\bin'
3. Reopen the jDeveloper.